Best GDS Alternatives for Travel Agencies (2026)

A GDS such as Amadeus, Sabre or Travelport still does one job well: flight inventory, fares and bookings. It was never built to run a branded, multi-product travel business, which is why agencies keep bolting on separate systems for hotels, tours, transfers and a storefront of their own. This guide covers the real alternatives in 2026, how they differ, and how to choose the right one.

Why agencies look for a GDS alternative

Agencies look for a GDS alternative because a GDS covers flights well but little else, carries fees that weigh on smaller agencies, and gives them no branded storefront to sell from. Four reasons come up most often:

• It is flight-centric. A GDS is built around air content. Hotels, tours, transfers and activities are limited or absent, so agencies bolt on separate systems.
• Costs add up. Segment fees, terminal costs and minimums make it expensive, especially for smaller or growing agencies.
• It is not your brand. A GDS gives you a booking tool, not a branded storefront your customers can buy from directly.
• Speed and complexity. Launching a new product or a customer-facing site on top of a GDS is slow and technical.

What are the main types of GDS alternatives?

There are four main types of GDS alternative: travel commerce platforms, NDC and airline direct connections, hotel bedbanks and wholesalers, and aggregators or channel managers. Most agencies end up combining a couple of them, or choosing a platform that already bundles them.

1. Travel commerce platforms

A travel commerce platform is an all-in-one system that aggregates flights, hotels, tours, transfers and more, then gives you the tools to sell them: a branded booking site, an agent portal, payments, markup control and reporting. This is the closest thing to a full GDS replacement, because it covers distribution end to end rather than just air. altovo is an example of a travel commerce platform.

2. NDC and airline direct connections

NDC (New Distribution Capability) is an IATA standard that lets agencies access richer airline content, fares and ancillaries directly from carriers. It improves the air side, but it is still flights only, and you typically integrate each airline or aggregator yourself.

3. Hotel bedbanks and wholesalers

A bedbank is a hotel wholesaler whose API gives agencies access to accommodation inventory. They solve the hotel gap a GDS leaves, but they are one product category, so you still need a way to combine them with flights and everything else.

4. Aggregators and channel managers

An aggregator or channel manager is a middle layer that connects you to multiple suppliers through one integration. Useful, but they are plumbing rather than a complete selling platform with your own storefront and pricing.

GDS versus a travel commerce platform

A GDS gives you access to flights, while a travel commerce platform gives you a business to sell travel. A GDS hands you fares and a terminal, then leaves you to assemble hotels, payments, a website and markups on your own. A platform brings those together, aggregating flights, hotels, tours and transfers, adding a branded storefront and agent portal, your own markups, payments in local currencies, and connectivity back to the GDS and NDC when you still need it.

What to look for in a GDS alternative

A strong GDS alternative covers more than flights, carries your brand, lets you set your own margins and still connects to GDS and NDC content. Judge any option against this checklist:

• Multi-product inventory, not just flights: hotels, tours, transfers, and cars without a second system.
• Your own brand: a white-label booking site plus a B2B agent portal.
• Markup and pricing control, so you set your margins on every product.
• Payments in your customers' currencies and preferred methods.
• Fair pricing: pay as you go, without heavy per-desk minimums.
• Connectivity to GDS and NDC, so the alternative layers on your stack instead of forcing a rip-and-replace.
• Speed to launch, measured in weeks, not quarters.

How altovo (formerly easyGDS) compares

altovo is a travel commerce platform built for agencies that sell more than flights. Instead of a flights-only terminal, agencies get global supply from one contract: over 1 million hotels, 650+ airlines, 250,000+ tours and activities and 650+ car and transfer brands, with best rates selected automatically and no duplicate listings.

On top of that inventory, altovo adds the parts a GDS leaves out: a branded storefront and B2B agent portal, full markup control, promotions, 80+ payment methods in 50+ currencies, and pay-as-you-go pricing with no monthly desk fees. Because it connects to Amadeus, Sabre, Travelport and NDC, it complements a GDS rather than forcing you to abandon your flight sources overnight. Agencies such as Chan Brothers use it to compete with the large OTAs while keeping their own brand and service.

Frequently asked questions